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新词:showrooming

作者:佚名    文章来历:本站原创    更新时刻:2013-4-28

新词】:showrooming
Showrooming is the practice of going to a conventional store to look at a product and then buying it online for a cheaper price.

Showrooming指先到传统实体店检查某件产品,然后到网上以较低的价格将该产品购入的行为,咱们能够称之为“先逛店后网购”。

showrooming

 

There are certain things we may want to see before we buy, because any written description or image on the web, no matter how detailed, is just no substitute for looking at the real thing. This is where showrooming kicks in. We pop down to our local bricks-and-mortar retailer who has spent precious time and money displaying products in an appealing way, and check the thing out. If satisfied, we then go home and buy said item from an online retailer, who can give us a much better deal because it doesn't have the costly overheads associated with displaying products for consumers to examine.

咱们在购买某些产品之前总希望能亲眼看一下,由于不管网上的文字描述和图片展现多么翔实,依然无法替代亲眼看到什物的体会。所以,“先逛店后网购”就呈现了。咱们跑到当地的实体店去检查想买的那件产品,这些实体店都是商家花了许多时刻和资金精心安置的。假如咱们对产品满足,就回家从网络零售商那里将其买下,由于网络零售商不用在陈设产品方面有额定本钱开销,所以咱们的成交价格会比实体店低许多。

Showrooming, it seems, is particularly prevalent in the purchase of electronic products, where consumers may like to test before they buy. People who engage in the practice, dubbed showroomers, often use mobile phones to check out the online prices whilst physically holding the product in a conventional store.

(Source: macmillandictionary.com)

“先逛店后网购”现象好像在购买电子产品时更常见,由于许多人在购买电子产品之前都乐意试用一下。那些“先逛店后网购”的顾客被称为showroomer(先逛店后网购族),他们一般都是在实体店拿着什物产品,然后用手机检查该产品的网购价格。

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新词:showrooming
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